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The ATHLETICISM Sports Performance is the track based speed & movement system, with a foundation of flexible, joint stability, and nerve health.

Take Your Energy, Speed, and Coordination to a New Dimension


ATHLETICISM Whole Body + Whole Brain = Performance Book

Roots to one of the key pioneers in sports performance, Justin Frandson explores the three pillars to performance and ATHLETICISM. These methods have been proven with amateur and professional athletes and teams in most major sports for several decades. The ATHLETICISM book will bring you actual programs and protocols the pros use. We think we know all the tools the pros use, but this book exposes in-depth intricacies to it at an entirely new level.

Justin explains the intangibles of performance and how to achieve the flow state for excellence. He teaches how to build a solid foundation to grow upon. He uses actual mathematic equations to prove systems. He even backs it out to proper intake to fuel human performance. He reviles the most significant component of figure 8 in brain entrainment, coordination development, accuracy, and power. This is the one book you wish you had to gain a competitive advantage during competition. If you are a young athlete, this is the one book that will truly elevate your game to a new dimension.

"Justin Frandson IS THE MAN! From a health perspective both physically and philosophically he stands in integrity where his mind, his heart and his gut are aligned literally and figuratively! This is a must read for all."

Troy Casey, AKA, Certified Health Nut - Author of: #Ripped At 50


The book is riddled with story-telling of actual in-the-trench experiences of their past athletes and teams. Maybe the most underrated portion, Awareness covers everything from intake fuel, hydration, semantics, ridding stressors, sleep, visualization, routines, emotional holding patterns, detoxing, nerve health, the infinite potential inside us and more.

Whole Body Exercises

The Whole Body Section teaches protcols with progression of speed, power, strength, Olympic Lifting for Sport, Kettlebells, stretching and balance. He even includes breathwork, braintyping and coordination development. The figure 8 movement systems and rythms of the speed drills are the most cutting edge techniques for athletic development.

Whole Brain Exercises

Everyone wants to read the last section on Whole Brain Exercises. We offer one of the only ambidexterity programs in the country. This section is where we dive into more next level eye-hand coordination. Yes you will learn how to juggle and do unlimited whole brain exercises. Synthesizing all the sections together is when your new found Athleticism will shine.