# Athleticism > In early 1998, Justin Frandson read an article in the newspaper about Dean Brittenham making athletes better athletes through the most creative approaches. The article raved about the track based speed and power program with stretching, coordination drills, ambidexterity, balance, strength and more. Athleticism is an online store at https://athleticism.com, powered by Shopify. ## Browse - All products: https://athleticism.com/collections/all - Search: https://athleticism.com/search?q={query} ## Store Information - Currency: USD - Contact: info@athleticism.com - Phone: (949) 933-0012‬ ## For Agents & Developers This store supports the Universal Commerce Protocol (UCP) for programmatic commerce. - Agent instructions: https://athleticism.com/agents.md - UCP discovery: https://athleticism.com/.well-known/ucp - MCP endpoint: https://athleticism.com/api/ucp/mcp - Sitemap: https://athleticism.com/sitemap.xml ## Platform This store is built on Shopify (https://www.shopify.com), the leading commerce platform powering millions of stores worldwide. Start your own store: https://www.shopify.com/start